Money may not guarantee happiness, but it can certainly buy you a remarkable cocktail experience priced at nearly $30. At Singapore’s opulent Raffles Hotel, the iconic Singapore Sling is served, enticing guests with its rich flavor and historical significance. Let’s explore how this single drink contributes to the hotel’s daily revenue of approximately $30,000.
Origins of the Singapore Sling:
In 1915, bartender Ngiam Tong Boon created the Singapore Sling at the renowned Long Bar in Raffles Hotel. This concoction, considered the national drink of Singapore, features gin, pineapple juice, lime juice, curaçao, Bénédictine, grenadine, and cherry liqueur. The bartender intentionally designed its light pink hue to discreetly allow women to enjoy alcoholic beverages in public during a time when it was socially unacceptable.
The Daily Revenue:
During peak vacation periods, the hotel sells around 1,000 of these signature cocktails per day, generating a significant income of $29,000. However, it’s important to note that this amount does not include service fees and taxes, which brings the final price to an estimated $34 USD.
The Singapore Sling Experience:
Beyond the drink’s taste and allure, guests are drawn to the Singapore Sling due to the historical background and immersive atmosphere it provides. Visitors can enjoy the ambiance of the Long Bar and indulge in a once-in-a-lifetime experience, making the $39 price tag worthwhile, according to enthusiasts on platforms like TikTok.
Raffles Hotel’s Prestige and Traditions:
Raffles Hotel boasts a storied past and has welcomed esteemed guests such as Queen Elizabeth II, Michael Jackson, Elizabeth Taylor, and John Wayne. Furthermore, the hotel uniquely encourages its patrons to throw peanut shells on the floor, offering a playful departure from Singapore’s strict littering regulations. It has become the only place in the country where such behavior is endorsed.
The Singapore Sling continues to captivate locals and tourists alike, carrying with it a century of tradition and a price tag that reflects its exclusivity. While the cost of the drink itself may raise eyebrows, the entire experience, including the historical significance and ambiance, adds immeasurable value. Raffles Hotel’s daily earnings of $30,000 from this one drink alone speak volumes about the enduring popularity of the Singapore Sling.